Brass Tacks: The First Step to a Superb Intro

Listen to this NotebookLM-generated episode on the first technique in Ross Guberman's bestselling Point Made: How to Write Like the Nation's Top Advocates! And check out BriefCatch to get his expert advice 24-7.

Intros and preliminary statements often falter because lawyers dive straight into complex details without setting the stage. When drafting, always start by answering the "Brass Tacks" questions—who, what, when, where, why, and how. Imagine you're explaining the case to a friend over a drink. Clarity wins cases.

For example, instead of overwhelming the court with jargon, take a deep breath and summarize your case like a journalist. It’s not about omitting details, but about making your case understandable and persuasive from the start.

✨ Pro tip: The first 140 words should clearly set the stage. Be concise yet compelling .